Youth Marketing


Approximately 20% of youth report being bullied; that’s millions of youths across the country each year. Research shows that the results of bullying have serious lasting effects, and prevention can improve the physical and mental health, safety, and well-being of children and their families. Red Carrot received a contract to provide technical and professional services for an integrated marketing, education, and information dissemination campaign to support the public awareness of the bullying prevention initiative



Red Carrot introduced a clean, bold, and modern aesthetic for campaigns. We designed graphics around photography that featured diverse youth who were representative of the country. Our marketing solution included a marketing plan with strategic analysis and measurable objectives that aligned with our project milestones and project timelines. To reach a young audience, we developed consistent social media content across Facebook, Instagram, and Twitter and ensured that all digital content was 508-compliant.

Since Red Carrot took over the Stopbullying eBlasts, we more than doubled the average open rate for electronic newsletters by optimizing publication times and using shorter, more engaging email subjects.