THE PROBLEM.

Over 20% of kids in America report being bullied. HRSA’s Stopbullying.gov website is the only federally funded repository of anti-bullying information and resources for kids, parents, teachers, mentors, clinicians, and legislators. The client needed an integrated communications campaign designed to promote awareness of Stopbullying.gov and drive audiences to the website.

 

THE SOLUTION.

Red Carrot is producing materials, tools, and products that increase awareness of Stopbullying.gov in target audiences, promote best practices in bullying prevention, and generate national awareness of bullying prevention resources on Stopbullying.gov.

We created a bold, colorful, and modern social media campaign with a cohesive color palette, limited word count, and rotoscoped designs for all graphics. This has increased the share of traffic to Stopbullying.gov from social media channels. Red Carrot constantly evaluates the performance of our social media and uses those insights to shape strategies.