THE PROBLEM.

A large government agency wants to understand the impact of its outreach efforts through social and traditional media, and gain insights on how to become more effective at reaching its audience. It also wants to understand the sentiment of what people are saying about the agency via social and traditional media.

THE SOLUTION.

Red Carrot provides the agency with a series of reports that meet the needs of both senior leadership and managers.

We built easy-to-understand dashboards that give senior leadership and managers anytime access to statistics about website traffic and social media posts. In addition, we provide insightful weekly reports that include agency mentions in traditional and social media – both concise versions for senior leadership and more in-depth analysis for managers. We conduct ongoing monitoring of social and traditional media related to contentious subjects involving the agency.

We also deliver monthly reports with focus on trends and opportunities, quarterly reports linked to progress toward meeting annual goals, and special reports covering major agency announcements and agency outreach campaigns.