Science technology concept. Laboratory. Examination. Research.

Market Research


As an organization responsible for disseminating health information to the public, our client contracted Red Carrot to enhance their internal and external communications with consumers, patients, stakeholders, and the press.


Red Carrot’s goal was to enhance the usability and functionality of our client’s presentation of health information.

Our in-depth research explored current communications practices and data sources used for monitoring communications performance. With this information, we provided our client with an understanding of external stakeholders’ behaviors, preferences, and needs when seeking information. We determined the barriers or deterrents of the current narrative, identified redundancies, synergies, and opportunities for building efficiencies.

We conducted an audit of the full communication streams portfolio, extant data collection strategies, analytical methods, and mechanisms for leveraging analytics. In addition, Red Carrot thoroughly undertook market research of relevant high impact communicators with similar portfolios, evaluating federal and nonfederal organizations and agencies, to propose the most engaging and efficient communications tactics for our client’s needs.