Our client wanted to launch a podcast that featured conversations with the nation’s leading fire and emergency medical services (EMS) experts. The goal was to find a new way to reach listeners with information and messaging to help reduce fire and life safety risks in communities. Red Carrot was tasked to help them develop, produce, and launch a year’s worth of monthly podcast episodes from scratch.


Red Carrot developed all the creative elements of the podcast. We developed an effective podcast format, a clear narrative structure, and engaging music and graphic design. We additionally created a master production guide for all episodes that included technical instructions for establishing RSS feeds, deadlines for script approval, post-production schedules, and best practices for recording remote and in-studio interviews. For this project, we developed a “How To” manual and conducted training on how to plan, record, edit, and produce future episodes of the podcast.