The client wanted to launch a podcast that featured conversations with the nation’s leading fire and emergency medical services (EMS) experts. The agency’s goal was to find a new way to reach listeners with information and messaging to help reduce fire and life safety risks in communities. The agency needed a partner who could help them develop, produce, and launch a year’s worth of monthly podcast episodes from scratch. They also needed support with narrative structure, podcast format, graphic design, music selection, podcast production, post-production, and project management.


Red Carrot worked with the agency to develop all creative elements of the podcast: the format, the artwork, the music, and the narrative structure for episodes. Red Carrot also created a master production guide for all  episodes that included instructions for establishing RSS feeds, deadlines for script approval, post-production schedules, and best practices for recording remote and in-studio interviews. For this project, we developed a “How To” manual and conducted a training on how to plan, record, edit, and produce future episodes of the podcast.