This no-kill shelter needed an integrated social media marketing strategy to increase awareness of the shelter’s 30+ services, initiatives, events, and partnership campaigns while primarily promoting adoption and specific adoptable pets at the shelter.


Red Carrot created a monthly content calendar development process and themed weekly schedules that covered all the initiatives at the shelter.

Red Carrot created seasonally appropriate graphics that referenced the tropical Art Deco aesthetic of Miami. These graphic elements were placed over photos of adoptable pets. As pets are constantly brought into and adopted out of the shelter, the shelter required a flexible design that could allow for images and information about a pet to be quickly and easily changed. To solve this, Red Carrot created format-ready frames, pre-sized and optimized for social media. The shelter could easily edit and update these frames in their internal design system. The digital assets created with these templates resulted in some of the shelter’s highest-performing posts.