Brand Ideation

THE PROBLEM.

As an agency situated at the intersection of government and technology, our client required marketing and communications materials using a clean and modern aesthetic that would establish a professional look to their reporting system. Red Carrot was contracted to develop a suite of documents, graphics, and templates for internal and external use.

THE SOLUTION.

Using the Red Carrot Design Process, we developed a cohesive collection of communications materials to establish a consistent “look and feel” to our client’s reporting system. We delivered a letterhead, a series of logos, web graphics and photos, and a slide deck template that followed the comprehensive style guide we developed to present the client’s “brand” to the public professionally and consistently.

Our branding/style guide was designed to specifically complement both the reporting system and our client’s online presence. It included guidance on logo usage, color codes for primary and secondary colors, font guidelines, guidance for how to write in the appropriate voice and tone, and document formatting rules.